SVB Privacy Statement

Processing of information is done in accordance with the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (new BDSG). In the section "In what way does SVB use my data", we explain not only the reason for use but also the legal basis on which we process data for each purpose. Depending on the legal basis on which we process your data, you may be entitled to special data protection rights in addition to your existing data protection rights such as the right to information. For example, in some cases you have the right to object to the processing of your data.

Our privacy promise: we collect your data in the customer management system of SVB Spezialversand für Yacht- und Bootszubehör GmbH only for fulfilment of your enquiries, fulfilment and processing of the sales contracts between you and us and for SVB’s own informational and advertising purposes or offers that are within the water sports industry, such as an annual appeal for donations for the DGzRS (German Maritime Search and Rescue Service) or information on new boats from various boat manufacturers / shipyards, boat insurance topics, harbour info, etc Employees of the SVB online shop and customer service team have access to the data stored in our customer management system. The SVB customer management system is based on the legitimate interests of SVB Spezialversand für Yacht- und Bootszubehör GmbH and facilitates compliance with the privacy laws regarding data accuracy and data portability. Your interests and fundamental rights were adequately accounted for. You are not required to share personal data with us and can, for example, choose to modify your cookie settings. Please note, however, that you might not be able to order from our online shop or might not experience the best-possible customer experience if you decide not to share your information with us. Nevertheless, the user is at liberty to choose and decide what he or she is willing to share with us.

Below you will find more details regarding the type of information we use and how we use it:

1. Contact Data / Profile Data & Messages
   
   Profile and contact details are personal and demographic information about you (so-called master data) and your individual interests, which you share with us when you register for your customer account or when you contact us by phone or email. This includes, for example, the following data:
   
   Name, gender, address, date of birth, telephone number, email address and fax number
   
   Profile data may also include other information about you and your interests: These can be collected during registration (e.g. sailing boat or motorboat) or added later. This is the case, for example, if you subsequently add voluntary information to your profile.
   
   Mandatory information is usually your name, email address and a user-defined password. Your email address and password will later form your login data.
   
   When you communicate with us or other users about products (e.g. product reviews) and other topics by telephone, post, social media services, contact forms or other means, we collect the content of your communications. You can use the "Customers ask Customers and Brand Experts" function to ask your product questions to other customers or the brand itself. We forward the information contained in your question to other customers so that they can answer your question and thus help you - but not your personal data.
   
   
2. Order Data
   
   When you place an order with SVB or make a purchase on site. we collect your purchasing data. Purchasing data may include the following information. depending on the type of sale and transaction status:
   Customer number, order number, details of products purchased, payment method details, delivery and billing addresses, notices and communications relating to purchases (e.g. disclaimers, complaints or messages to customer service), delivery and payment status, e.g. " Completed " or " Sent ".
   
   Note on direct shipping (drop shipping) and direct returns:
   For certain orders, shipping is handled directly by the respective manufacturer (drop shipping) or returns/warranty processing is handled directly between the customer and the manufacturer. In such cases, we will forward the necessary order data (e.g. name, delivery or sender address and, if applicable, contact and order information such as order number/item) so that shipping or returns/service can be processed.
   
   
3. Usage Data
   
   When you access and use our website, we collect the personal data that your browser automatically transmits to our server. This information is temporarily stored in a so-called log file. When you use our website, we collect the following data, which is a technical requirement for us to display our website to you and to ensure stability and security:
   
   
   • IP address of the computer you are using
   • Date and time of access
   • Name and URL of the retrieved file
   • Website from which access is made (referrer URL)
   • Browser used and, if applicable, the operating system of your computer, as well as the name of your internet access provider.
   
   
   
4. Computer and Access Data (Cookies, IP Addresses*, Profiling Data)
   
   When using online and mobile services, it is necessary for technical data to be generated and processed in order to provide and display the functions and content offered on your device. We collectively refer to this information as "computer and access data". Computer and access data is generated each time you use an online and mobile service. It does not matter who the provider is. Device and access data can therefore be created, for example, when you use:
   
   Websites, apps, social media fan pages, e-mail newsletters, location-based services.
   
   SVB collects computer data and access data from online and mobile services offered by SVB itself. i.e. our online shop. SVB may also collect computer and access data from online and mobile services provided by other companies that are social media or advertising partners of SVB or participate in the same online advertising networks, such as Google's advertising network.
   
   Device and access data includes the following categories:
   
   
   • General information about the device: Information about the type of device, the version of the operating system, configuration settings (e.g. language settings) and information about the Internet connection (e.g. name of the mobile network).
   • Identifying Data (IDs), such as session IDs, cookie IDs, unique device IDs (e.g.. Google Advertising ID), third-party account IDs (if you use social plug-ins or social logins or pay via PayPal), and other popular Internet technologies to identify your web browser, device, or specific app installation.
   • Each time you access our servers and databases, device and access data is recorded in so-called server log files. The IP address contained therein is briefly made anonymous at the end of the respective session as soon as storage is no longer necessary to maintain the functionality of the respective website. Access data is automatically transmitted each time a web server and databases of apps and web browsers are accessed online (as part of so-called HTTP requests). This involves standardised information about the requested content (such as the name and file type of a file accessed) and other information about server access (such as the amount of data transmitted and error codes) about your device (e.g. device type, operating system, software versions, device IDs, IP address, the page previously visited and the time of access).
   
   
   
5. Payment and credit rating details:
   
   We support the most common payment methods in online trading - for example prepayment, credit card, PayPal or invoice payment. In order to process your payment for the ordered goods and to fulfil the sales contract, we require your payment details. Payment details are, for example: IBAN and BIC, billing addresses, Paypal ID and preferred payment methods.
   
   Credit rating data consists of our own records of your previous payment history to SVB and which we obtain from external credit agencies (e.g. Schufa) about you. Credit rating data provides information on the estimated financial viability and ability of a person to fulfil their obligations. This helps companies to avoid payment defaults that arise when customers are unable to meet their financial obligations or are unable to do so on time. Taking credit data into account when selecting payment methods prevents SVB from offering customers payment methods and conditions such as invoice payment that they cannot themselves satisfy. Credit rating data is usually determined by credit bureaus. The credit bureaus then calculate a score value from the various data, which takes into account existing payment commitments and any previous payment defaults. Score values are statistics-based estimates of the future risk of a person defaulting on a payment and are presented as a numerical value, as a percentage. We have only limited influence on the data processing of external credit agencies (e.g. if we provide credit agencies with information on outstanding payment obligations).
   
   Please be aware that your credit card details that you have entered in the SVB online shop are neither collected nor processed in computer systems of SVB GmbH. Credit card details are not stored on storage mediums of SVB GmbH. Processing payments is solely done on EDV systems and in the technical and legal responsibility of our respective payment service providers. We use the following payment service providers for credit card transactions and immediate transfers:
   
   EVO Payments International GmbH
   Elsa-Brändström-Straße 10-12,
   50668 Cologne, Germany
   
   For payments via "Paypal" we use the service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A
   22-24 Boulevard Royal
   L-2449 Luxembourg
   For payments via "Amazon pay" we use the service provider:
   Amazon Payments Europe S.C.A.
   Rue Plaetis
   L-2338 Luxemburg
   
   We only use payment service providers that are validated according to PCI DSS* and thus fulfil the most stringent requirements for secure handling and storing of credit card details.
   
   *[PCI DSS is the abbreviation for “Payment Card Industry Data Security Standard” and is based on the security programs Visa AIS (Account Information Security) and MasterCard SDP (Site Data Protection)].
   
   
6. Location data
   
   We also collect location data derived from the IP address of your device (to city level). An anonymous IP address shortened to three digits is used for this purpose. This IP address can thus no longer be used to identify your Internet connection or device. Each device connected to the Internet must be assigned a multi-digit, unique number. This is called an IP address. This process (known as geolocalisation) is used by us and most other online shops, for example to detect fraudulent orders.
   
   
7. Interests data
   
   When you interact with our website, we collect information that tells us what content, topics, products, product types or brands you are interested in. For example, we may use purchase data, wish list content and your age (provided such information is available to us) and comparisons with users with similar characteristics to determine which product categories you are interested in. This allows us to show you the products that are most likely to be relevant to you first the next time you search.
   
   For this purpose, we also receive information and statistics from our external advertising partners on demographics (such as age, gender, region), device and access data as well as the interests of our users. We ensure that our advertising partners (e.g. Google) only provide SVB with aggregated, encrypted or anonymous data, so that we cannot assign the data to a specific person, in particular a specific user. This information can help us to better understand our users, for example in the context of customer structure analyses and user segmentation.
   
   
8. Photos, name of your boat and other information from your Skipper Profile
   
   In your My SVB account, under "Skipper Profile", you can share photos and other personal content with us or other users in order to communicate with us or other users or to personalise services (e.g. by uploading a profile picture).
   
   
9. Social Network Data - "Social Plugins"
   
   The SVB maintains profile pages (also known as fan pages) on various social networks. Our website uses social plugins from social networks such as Youtube, Vimeo, Facebook, X (formally Twitter) and Pinterest. With the help of these plugins, you can share content or recommend products, for example. The plugins on SVB.de are by default deactivated and thus do not send any data. By clicking on the button "activate Social Media" you can activate the plugins. The plugins can of course be deactivated again by simply clicking a button. If these plugins are activated, your browser establishes a direct connection with the server of the respective social network as soon as you visit a page on our website. The content of the plugin is directly transferred by the social network to your browser and then embedded into the website. Once the plugins are embedded, the social network is notified when you visit a page on our website. If you are logged into the social network, the same can assign your visit to your account. If you interact with the plugins, for example click on the Facebook “Like” button or comment on something, the relevant information is directly transferred from your browser to the social network and stored there.
   
   Please consult the privacy statements of the respective social networks and websites regarding purpose and extent of data collection, further processing and use of the data by social networks as well as your rights and configuration options in order to protect your privacy. The links can be found below.
   
   Even if you are not logged into social networks, websites with active social plugins may send data to the networks. If a plugin is active, a cookie with an identifier is placed whenever the website is accessed. Since your browser sends this cookie every time a connection with a network server is established, the network could basically create a profile with this information, which websites were accessed by the users of that identifier. It would then be possible later on to assign this identifier to a person when that person, for example, signed into the social network. If you do not wish that social networks collect your information via active plugins, you can select the function “Block Third Party Cookies” in your browser settings. As a result, the browser does not send cookies to the server for embedded content of other providers. However, disabling this function might in addition to the plugins also negatively affect other functions.
   
   Our website uses plugins from the following social networks:
   
   YOUTUBE & VIMEO – for embedding product and informational videos
   In order to provide you with helpful product and information videos on our website, we use YouTube (YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA) – represented by Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) and VIMEO (Vimeo, Inc. 555 West 18th Street. New York. New York 10011) for embedding videos. These videos are embedded in extended data protection mode. Simply visiting a website with an embedded video does not result in data being stored by Youtube and/or VIMEO. If you click on the video and watch it, your IP address is submitted to YouTube and/or VIMEO and YouTube/Vimeo are notified that you have watched the video. If you are logged into YouTube/Vimeo, this information will also be stored in your user account (you can prevent this by logging out of YouTube prior to watching videos).
   
   We do not know and have no influence at all on how YouTube collects and uses your information. For more information, please refer to YouTube's privacy policy at https://www.google.de/intl/de/policies/privacy/ and Vimeo's privacy policy at https://vimeo.com/privacy. Moreover, reference is made to our general explanation regarding the use and the deactivation of cookies in this privacy statement
   
   FACEBOOK
   We use plugins from the social network facebook.com, which is operated by Meta Platforms Inc. (formerly Facebook Inc.), 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). You can find the link to Facebook's privacy policy here: https://www.facebook.com/policy.php. We also use the Facebook Conversion Pixel. With your consent, we use so-called ‘conversion pixels’ from Meta Platforms Inc. (formerly Facebook Inc.), 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as ‘Facebook’). This allows user behaviour in relation to our offering to be tracked after a user clicks on an advertisement on Facebook. This serves the function to measure the success of the ads and to evaluate them for statistical as well marketing purposes and potentially optimize future ads. The information collected by us is generally not personal, but rather anonymous – that means we cannot assign this information to a specific person. However, Facebook stores and processes the information, which, based on our knowledge, is done as follows: Accordingly, Facebook can establish a link to the respective user profiles. Facebook can also use this information for its own advertising purposes, according to the privacy policy of Facebook https://www.facebook.com/policy. By using this data, Facebook and its partners can place advertisements on and outside of Facebook and, where necessary, cookies will be stored on the computers of users for this purpose. You need to agree as follows to the above procedure:
   
   Declaration
   ‘I am aware of the use of Facebook's conversion pixel.’ If you are under 13 years of age, please ask your parents or guardians for permission. I may revoke this consent at any time with future effect by deactivating the cookies in my browser settings.
   
   X (formerly Twitter)
   We use plugins from the social network X (formerly Twitter), which is operated by X Corp., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The link to X's privacy policy can be found here: https://x.com/de/privacy.
   
   PINTEREST
   We use plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, USA (“Pinterest”). The link to Pinterest's privacy policy can be found here: https://policy.pinterest.com/de/privacy-policy.
   
   We store and process this information (with the exception of the IP address*) in the central SVB customer management system of SVB GmbH for fulfilling and processing the contract as well as for our own advertising purposes. For finalising the contract and to identify you, we at least need a last name, first name and your address. For purchases in the online store, we also need your email address to send an order confirmation and for delivery also your delivery address and phone number. Without this information, we cannot fulfil the respective contract.
   
   *The IP address is used exclusively to the extent necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject requiring the protection of personal data prevail (e.g. to pursue legal claims and investigate criminal offences).
   
   
10. Use of "MyBoat"
    
    As part of the ‘MyBoat’ function, registered users can digitally create and manage their own boats and share them with other members of the SVB Owner's Club. The following personal and content-related data is processed:
    
    
    • Boat name, shipyard, model name and technical data
    • Uploaded photos of the boat
    • Placement of products ((including product information, if applicable also for items created by the user themselves that are not included in the SVB range)
    • Comments and posts in the “Seefunk” forum
    
    Publicly visible data:
    Other users can view photos, product placements (product and installation location on/in the boat) and comments in the “Seefunk” forum.
    
    Community features:
    Users can interact with other members via comments in the forum and share posts. It is also possible to rate other users' product placements with a “Like”/'Dislike' function.
    
    Link to other areas:
    MyBoat is linked to the skipper profile of the respective user. The link allows boats and comments from MyBoat to be displayed in the visible area of the skipper's profile.
    
    Legal basis for processing:
    The processing of the aforementioned data is carried out on the basis of Article 6(1) (b) GDPR (performance of a user relationship) and—where voluntary information or community functions are concerned—on the basis of your consent pursuant to Article 6(1) GDPR.
    
    Data verification and moderation:
    SVB reserves the right to review uploaded content (e.g. photos, product placements or comments) prior to publication and, if necessary, to moderate or remove it if it violates applicable law or the terms of use.
    
    Internal use:
    SVB may use the data collected in MyBoat internally for analysis and recommendation purposes (e.g. to improve product suggestions or user experiences). No information will be passed on to third parties.
    
    Data deletion:
    Content published within the framework of ‘MyBoat’ (e.g. comments in the ‘Seefunk’ forum or placed products) will generally be retained for reasons of traceability and to maintain the integrity of the community. However, this content is pseudonymised so that it can no longer be linked to a specific person. It is then no longer possible to assign the data completely to a deleted user.

SVB processes your data in compliance with all applicable data protection laws. In doing so, we naturally observe the principles of data protection law for the processing of personal data. We therefore only process your data for the purposes explained in this privacy policy or communicated to you when the data was collected. These are primarily the processing of purchases and the provision, personalisation, further development and security of our services. In this section, we also inform you about the legal basis on which we process data for each purpose. Depending on the legal basis on which we process your data, you may be entitled to special data protection rights in addition to your existing data protection rights such as the right to information. For example, in some cases you have the right to object to the processing of your data.

1. To process your order and fulfil the purchase agreement.
   
   Name, gender, address, date of birth, email address and telephone number:
   
   
   • So that we can conclude a valid purchase agreement with you.
   • To ensure that your order reaches you: We use your personal data to deliver your order to your desired address. If individual items are shipped directly by the manufacturer (drop shipping), we will provide the manufacturer with the information necessary for delivery (in particular, name and delivery address, as well as any necessary contact and order information). This is an essential part of your order with us and serves to fulfil the purchase contract.
   • So that you can receive our SVB catalogue by post after submitting your specific enquiry.
   • To be able to process and handle returns and warranty claims. In individual cases where return or warranty processing is handled directly between you and the manufacturer, we will forward the data required for this purpose—particularly your name and sender or delivery address, and where necessary your contact details as well as order or return information—to the respective manufacturer so that the processing (e.g. return, repair, exchange, or replacement delivery) can be carried out.
   • The provision, personalisation and needs-based design of our service.
   • Ensuring the general security, operability and stability of our services, including defence against attacks.
   • Sending of the purchase contract in the form of an order summary and a second order confirmation. We will store the text of the contract.
   • Sending of a shipping tracking number by e-mail so that you are always up to date on the status of your order and know where it is currently located. By confirming the privacy policy in our online shop or providing your e-mail address by telephone, you consent to your e-mail address being passed on to the parcel service providers for shipment tracking purposes. Your email address will be used by the postal service providers to offer you shipment tracking for your order and to keep you informed about the whereabouts of your ordered goods and the exact time of delivery.
   • To send you offers by email or fax that you have requested from us.
   • The provision of news, reports, newsletters and other direct communications, insofar as this is an integral part of our contractual services or the services you have requested.
   • Non-promotional communication with you regarding technical, security and contract-related matters (e.g., fraud warnings, account suspension or contract changes).
   • To send an annual appeal for donations and an email query asking whether a new annual delivery should be made if a printed SVB catalogue has already been received. This email does not contain any advertising and is intended solely to improve sustainability.
   
   
   Legal bases:
   Where the purpose is the performance of a contract concluded with you or the provision of a service requested by you, the legal basis is Article 6(1)(b) GDPR. Otherwise, the legal basis is Article 6(1)(f) GDPR, with our legitimate interests arising from the purposes described above. The processing and disclosure of data in connection with direct shipping (drop shipping) and direct return or warranty handling is generally carried out for the performance of the purchase contract or for the implementation of pre-contractual or post-contractual measures (Article 6(1) (b) GDPR).
   
   
2. To personalise your shopping experience
   
   We process your data to provide convenient and useful services that best meet your needs and interests. Since the SVB Shop offers thousands of products and hundreds of brands, it is necessary for us to present our content and offers in a way that meets your needs so that you can find the products you are actually interested in. This requires a user-specific assessment of the relevance of products and content.
   
   We use computer and access data for personalised shopping in the SVB Shop. We collect this data for usage analysis. We also use device and access data that we receive from advertising partners while you visit the SVB Shop. If you are logged in with your customer account during your visit to the SVB Shop, we also use profile data, interest data and purchase data for shopping personalisation. We refer to this form of shopping personalisation as onsite optimisation. Only with this kind of shopping personalisation can we present you with relevant search results, product suggestions, style recommendations and other content that matches your actual interests. Without this kind of shopping personalisation, which is now standard practice in many online shops, searching for products that are relevant to you would be less convenient, more time-consuming and less useful. Despite the personalisation of your shopping experience, you will of course still have access to all content. However, shopping personalisation allows you to see content that is more relevant to you in a sequence and layout that is tailored to your individual preferences.
   
   Our customers are also able to request product customisation by submitting image files via an upload function on our website. The submitted image motif is used as a template for the personalisation of the selected product.
   One or more image files can be uploaded directly from the memory of an end device via automated, encrypted data transmission using the upload form on the website. We then collect, store and use the data supplied exclusively in the processing of your individual product in accordance with the respective service description on our website. The data is not shared with third parties. Should the supplied data files or digital motifs contain personal data (in particular images of identifiable persons), all of the aforementioned processing operations will be carried out exclusively for the purpose of fulfilling your online order.
   You can also upload pictures of products via our rating tool.
   By uploading content such as images and photographs to our website, you grant us a non-exclusive, worldwide, royalty-free, irrevocable, sub-licensable and perpetual licence to use, display, edit, modify, reproduce, distribute and store such content and to create derivative work from it. You agree not to assert any moral rights or privacy rights against us for the use of your content. We survey, process and use personal data of the client only to the extent necessary for performance of the offered service.
   
   Legal basis:
   The legal basis for processing your data for shopping personalisation within the scope of personalised services is Article 6(1)(b) GDPR. The legal basis for processing your data within the scope of onsite optimisation is Article 6(1)(f) GDPR, whereby our legitimate interests lie in the above-mentioned purposes.
   
   
3. Fraud prevention and credit checks
   
   Fraud prevention
   
   To counteract the risk of data security breaches, the data of users of our services is transmitted in encrypted form. This applies to both ordering and logging in with your customer account. For this purpose, we use the SSL (Secure Socket Layer) encryption system. Encryption ensures that the data cannot be viewed by third parties. To further protect ourselves against external attacks, we use special security technologies that continuously monitor our systems and immediately detect and report any anomalies. In addition, we secure our systems against loss, destruction, unauthorised access, modification or distribution of customer data by unauthorised persons through technical and organisational measures. In this way, we aim to minimise the risk of unauthorised access as much as possible; after all, protecting your data is our top priority. Nevertheless, like other companies, we cannot guarantee absolute protection.
   
   In addition, we use technical and manual procedures to prevent fraud in order to protect ourselves and our users from the misuse of your data, in particular through fraudulent orders. For this purpose, when you place an order, your device and access data (including IP address, identifiers, usage behaviour), purchase data and payment data (including address and other creditworthiness data from external credit agencies) as well as the change history of your profile data are summarised and evaluated under a pseudonym. The data set is also compared with your previous usage and ordering habits. In addition, a comparison is also made with general data records from the total number of orders placed with SVB in which fraudulent activities have been committed or are suspected. This comparison serves to identify patterns of fraud and prevent fraud and identity theft by comparing the patterns.
   
   Following registration for the customer account, we may transfer your name and the addresses provided in your profile to external credit agencies, such as Schufa. This serves to ensure that you are actually registered or can be reached at the addresses provided.
   
   If our security system suspects fraud, the transaction in question will be checked manually. Taking into account the risk of fraud, appropriate preventive measures are taken (e.g. temporary blocking of the customer account or restriction of the payment methods offered).
   
   Legal basis:
   Insofar as the processing of your data is carried out to prevent fraud at your expense, the legal basis is Article 6(1)(b) GDPR. Otherwise, this processing of your data is carried out on the basis of Article 6(1)(f) GDPR, based on our and other users' legitimate interest in detecting and preventing fraud and investigating criminal offences.
   
   Credit check
   
   We may carry out a credit check to enable immediate delivery of the ordered products before payment is received. The result of the automated credit check may mean that certain payment methods (e.g. purchase on account) are not offered to you. We will forward your name, address and date of birth to the following service provider, from whom we obtain creditworthiness-related information about your previous payment history and information for assessing the risk of payment default based on mathematical-statistical methods using address data (scoring) and data for verifying your address (deliverability check)
   
   SCHUFA
   65203 Wiesbaden
   and/or
   CEG Creditreform Consumer GmbH
   Hellersbergstr.11
   41460 Neuss
   
   Legal basis:
   The legal basis for the creditworthiness check described above is Article 6(1)(b) GDPR, as it is necessary for carrying out required pre-contractual measures. In all other respects, the processing of your data is carried out on the basis of Article 6(1)(f) GDPR, based on our legitimate interests and those of other users in preventing payment defaults, detecting and preventing fraud, and investigating criminal offenses.
   
   
4. Email Newsletters and Marketing Communications
   
   We send email newsletters for advertising purposes containing information about new products, brands, and services offered by SVB, as well as other marketing activities. This may also include SVB’s own informational and promotional purposes or offers within the watersports sector, such as an annual donation appeal for the DGzRS, information about new boats from various manufacturers or shipyards, boating insurance topics, marina information, and similar content. Such emails are sent only if you have given us your consent, which is obtained via a separate consent using the double opt-in procedure. For sending newsletters and informational emails, we use the email service provider Mailjet (Mailjet SAS, Global HQ: 4 rue Jules Lefebvre, 75009 Paris, France). If you are an existing SVB customer, we may inform you by email about similar products and services related to goods you have already purchased from us, based on the legal basis of Section 7(3) of the German Act Against Unfair Competition (UWG).
   
   We use your data exclusively for our own advertising purposes as SVB Spezialversand für Yacht- und Bootszubehör GmbH. Our aim is to inform you about new products, our services, and interesting events. We also use your data to recommend products, services, or events beyond your previous purchases that may be of interest to you. The analysis of purchase history and the sending of corresponding advertising by post or email to existing customers are carried out with due regard to your legitimate interests and only for products and services of SVB Spezialversand für Yacht- und Bootszubehör GmbH. Email communications are sent only with your consent, which you may revoke at any time with effect for the future:
   
   Email: [email protected] / Tel.: +49 421 57 29 0 550
   
   Legal Basis:
   Where data processing for the purposes described above is carried out on the basis of your consent, the legal basis is Article 6(1)(a) GDPR (consent) in conjunction with Section 7(3) of the German Act Against Unfair Competition (UWG).
   
   
5. Use of Cookies for Providing the SVB Shopping Cart / Wishlist and for Displaying Products of Interest
   
   To make the use of our website easier and to improve and personalise your shopping experience, we use so-called “cookies”. Cookies are small text files that may be stored on your computer’s hard drive by your browser and are helpful for using our website. We use cookies to better understand how our website is used and to enable improved navigation. Cookies also allow us to recognise whether you have visited our website before or whether you are a new visitor. The cookies we use do not store your personal data. If you do not wish to receive cookies, you can configure your internet browser accordingly
   
   The cookies used on our websites may originate either from SVB or from advertising partners. If you wish to accept only SVB cookies and not those of our advertising partners, you can select the appropriate browser settings (e.g. “block third-party cookies”). As a rule, your browser’s menu bar provides information via the help function on how to reject new cookies and disable cookies that have already been set. We recommend that you log out completely after using our websites when using shared computers that are configured to accept cookies and Flash cookies.
   
   We use three categories of cookies for our services:
   
   Necessary Cookies: These cookies are required for optimal navigation and operation of the website. For example, these cookies enable the shopping cart function, ensuring that items remain in your cart while you continue shopping. Necessary cookies are also used to store certain inputs and settings you have made so that you do not have to re-enter them repeatedly, and to tailor SVB content to your individual interests. Without necessary cookies, the website cannot be used or can only be used to a limited extent.
   
   Statistical Cookies: These cookies collect device and access data in order to analyse the use of our websites, for example which areas of the website are used and how (so-called browsing behavior), how quickly content is loaded, and whether errors occur. These cookies contain only anonymous or pseudonymous information and are used solely to improve our website, to understand what interests our users, and to measure the effectiveness of our advertising. Statistical cookies can be blocked without impairing the navigation and functionality of the website
   
   Marketing Cookies (“Tracking Cookies”): These cookies contain identifiers and collect device and access data in order to tailor personalised advertising on our website to your individual interests. Our advertising partners, who operate online advertising networks, also collect device and access data on our websites. This enables us to display personalized advertising that matches your interests on other websites and in apps of other providers (so-called retargeting). Marketing cookies can be blocked without impairing the navigation and functionality of the website. However, in this case, shopping personalization may not be possible.
   
   
6. Google Remarketing
   
   We use Google Remarketing to display SVB advertisements while you browse the internet, showing you new and previously viewed products.
   
   For this purpose, we use remarketing technology provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). This technology allows users who have previously visited our websites or online services and shown interest in our offerings to be addressed again through targeted advertising on websites within the Google partner network. Advertising is also displayed through the use of cookies. These are small text files that are stored on the user’s computer. With the help of these text files, user behavior when visiting the website can be analysed and subsequently used for targeted product recommendations and interest-based advertising.
   
   If you do not wish to receive interest-based advertising, you can deactivate the use of cookies by Google for these purposes by visiting the following page: https://www.google.de/settings/ads/onweb.
   
   
7. Google Analytics
   
   To continuously improve our website and thereby enhance your shopping experience, this website uses Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; „Google“). The use of Google Analytics is carried out on the basis of your consent in accordance with Article 6(1)(a) GDPR, or—where applicable—on the basis of Article 6(1) (f) GDPR.
   
   Google Analytics uses so-called “cookies”, which are text files stored on your computer and which enable an analysis of your use of the website. The information generated by the cookie about your use of the website—such as browser type and version, operating system used, referrer URL (the previously visited page), host name of the accessing computer (IP address), and time of the server request—is generally transmitted to and stored on a Google server in the United States. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other Google data. We have also extended Google Analytics on this website by the code “anonymizeIP”. This ensures that your IP address is masked so that all data is collected in anonymised form. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
   
   On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide further services related to website usage and internet usage to the website operator. You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent.
   
   You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de As an alternative to the browser add-on, particularly for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking the corresponding opt-out link. An opt-out cookie will be set that prevents the future collection of your data when visiting this website. The opt-out cookie applies only to this browser and only to our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again. Note: Instructions on how to implement the opt-out cookie can be found at: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable]
   
   We also use Google Analytics to evaluate data from DoubleClick cookies and Google Ads for statistical purposes. If you do not wish this, you can deactivate it via Google’s ad settings at: (https://adssettings.google.com/authenticated).
   
   Further information on data protection in connection with Google Analytics can be found in Google Analytics Help: (https://support.google.com/analytics/answer/6004245?hl=de).
   
   
8. Matomo
   
   We utilise Matomo to continuously improve the user-friendliness of our website and to ensure we are able to provide the best user experience to our customers.
   
   This website uses Matomo (InnoCraft, 7 Waterloo Quay PO625, 6140, in Wellington, New Zealand). The use of Google Analytics is carried out on the basis of your consent in accordance with Article 6 (1) of the GDPR framework, in particular the letters a), b) and f, the general principles in Art. 5 paragraph 1 of the GDPR, as well as the specific requirements as stated in Art. 25 paragraph 2 of the GDPR. Matomo stores data in Europe and uses so-called "cookies", text files that are stored on your end device and enable us to analyse the use of our website and recurring visits.
   
   The information generated by the cookie about your use of the website such as: anonymised host name of the accessing computer (masked IP address, the last 2 bytes are removed), date and time of the request, optional user ID, title of the page accessed (page title), URL of the page accessed (page URL), page accessed before the current page (referrer URL), screen resolution used, time zone of the local user, files clicked and downloaded (Download), links clicked to external domains (Outlink), page speeds (time needed by the web server to generate the pages and then downloaded by the user), pseudo-anonymised location of the user: Country, region, city, approximate latitude and longitude (low accuracy geolocation), main language of the browser used (Accept-Language header), user agent of the browser used (User-Agent header) and are transmitted to and stored on a Matomo server within Europe in Germany and Ireland.
   
   In addition, this website uses the Matomo functions Heatmap and Session Recording. Matomo Heatmap provides information about scroll activities, mouse movements and click numbers. Matomo Session Recording documents user sessions individually. SVB can then replay a recorded session and thus evaluate the use of the website. No data entered in forms is recorded and entered data is not visible at any time.
   
   
9. Cloudflare (Content Delivery Network)
   
   Our website uses a so-called Content Delivery Network (“CDN”) provided by the technology service provider Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (“Cloudflare”). A CDN is an online service that helps deliver large media files such as graphics, scripts, or other content more quickly and reliably via a network of geographically distributed servers.
   
   The use of Cloudflare serves to optimize loading times and to ensure the availability and security of our website. This constitutes a legitimate interest within the meaning of Article 6(1) (f) GDPR.
   
   We have concluded a data processing agreement (“Data Processing Addendum”) with Cloudflare, which can be viewed at: https://www.cloudflare.com/cloudflare-customer-dpa/. Cloudflare undertakes to protect the data of our website visitors and not to disclose it to third parties.
   
   Where data is transferred to the United States, Cloudflare relies on Standard Contractual Clauses issued by the European Commission, which are intended to ensure an adequate level of data protection.
   
   Further information can be found in Cloudflare's privacy policy at https://www.cloudflare.com/privacypolicy/.
   
   
10. Social Networks – Social Plugins
    
    We use social plugins (“plugins”) from the social networks YouTube, Vimeo, Facebook, X (formerly Twitter), and Pinterest on our website. With the help of these plugins, you can share content or recommend products, for example. The plugins on SVB.de are by default deactivated and thus do not send any data. By clicking on the button "activate Social Media" you can activate the plugins. The plugins can of course be deactivated again by simply clicking a button. If these plugins are activated, your browser establishes a direct connection with the server of the respective social network as soon as you visit a page on our website. The content of the plugin is directly transferred by the social network to your browser and then embedded into the website. Once the plugins are embedded, the social network is notified when you visit a page on our website. If you are logged into the social network, the same can assign your visit to your account. If you interact with the plugins, for example click on the Facebook “Like” button or comment on something, the relevant information is directly transferred from your browser to the social network and stored there.
    
    Please consult the privacy statements of the respective social networks and websites regarding purpose and extent of data collection, further processing and use of the data by social networks as well as your rights and configuration options in order to protect your privacy. The links can be found below.
    
    Even if you are not logged into social networks, websites with active social plugins may send data to the networks. If a plugin is active, a cookie with an identifier is placed whenever the website is accessed. Since your browser sends this cookie every time a connection with a network server is established, the network could basically create a profile with this information, which websites were accessed by the users of that identifier. It would then be possible later on to assign this identifier to a person when that person, for example, signed into the social network. If you do not wish that social networks collect your information via active plugins, you can select the function “Block Third Party Cookies” in your browser settings. As a result, the browser does not send cookies to the server for embedded content of other providers. However, disabling this function might in addition to the plugins also negatively affect other functions.
    
    Our website uses plugins from the following social networks:
    
    YOUTUBE & VIMEO – for embedding product and informational videos
    
    In order to provide you with helpful product and information videos on our website, we use YouTube (YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA) – represented by Google (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) and VIMEO (Vimeo, Inc. 555 West 18th Street. New York. New York 10011) for embedding videos. These videos are embedded in extended data protection mode. Simply visiting a website with an embedded video does not result in data being stored by Youtube and/or VIMEO. If you click on the video and watch it, your IP address is submitted to YouTube and/or VIMEO and YouTube/Vimeo are notified that you have watched the video. If you are logged into YouTube/Vimeo, this information will also be stored in your user account (you can prevent this by logging out of YouTube prior to watching videos).
    
    We do not know and have no influence at all on how YouTube collects and uses your information. Further information can be found in the privacy policy of YouTube at: www.google.de/intl/de/policies/privacy/ and in the privacy policy of Vimeo at https://vimeo.com/privacy. Moreover, reference is made to our general explanation regarding the use and the deactivation of cookies in this privacy statement.
    
    FACEBOOK
    
    We use plugins from the social network facebook.com, which is operated by Meta Platforms Inc. (formerly Facebook Inc.), 1601 S. California Ave, Palo Alto, CA 94304, USA (‘Facebook’). You can find the link to Facebook's privacy policy here https://www.facebook.com/policy.php
    
    We also use the Facebook Conversion Pixel. With your consent, we use so-called ‘conversion pixels’ from Meta Platforms Inc. (formerly Facebook Inc.), 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter referred to as ‘Facebook’). This allows user behaviour in relation to our offering to be tracked after a user clicks on an advertisement on Facebook. This serves the function to measure the success of the ads and to evaluate them for statistical as well marketing purposes and potentially optimize future ads. The information collected by us is generally not personal, but rather anonymous – that means we cannot assign this information to a specific person. However, Facebook stores and processes the information, which, based on our knowledge, is done as follows: Accordingly, Facebook can establish a link to the respective user profiles. Facebook can also use this information for its own advertising purposes. according to the privacy policy of Facebook (found here https://www.facebook.com/policy.php). By using this data, Facebook and its partners can place advertisements on and outside of Facebook and, where necessary, cookies will be stored on the computers of users for this purpose. You need to agree as follows to the above procedure:
    
    Declaration
    
    „I agree to the use of Facebook Conversion Pixels." If you are younger than 13. please ask your legal guardian for permission.
    
    I may revoke this consent at any time with future effect by deactivating the cookies in my browser settings.
    
    X (formerly Twitter)
    
    We use plugins from the social network X (formerly Twitter), which is operated by X Corp., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. The link to X's privacy policy can be found here: https://x.com/de/privacy
    
    PINTEREST
    
    We use plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, USA (“Pinterest”). The link to Pinterest's privacy policy can be found here: https://policy.pinterest.com/de/privacy-policy
    
    
11. OTRS
    We use the e-mail ticket system of OTRS AG, Zimmersmühlenweg 11, 61440 Oberursel, Germany ("OTRS") for processing customer requests. Should users of our website contact us by email, this is stored and managed in the ticket system in order to enable chronological processing and to improve the service experience. Users are able to view the current processing status of their request at all times via the individually assigned ticket number. Personal data that has been provided as part of the request, in any case name, first name and email address, is collected, transmitted to OTRS, stored there and accessed exclusively for the purpose of organising and processing the requests.
    
    We have a contractual agreement with OTRS for the processing of orders, with which we oblige OTRS to protect the data of our customers and not to pass it on to third parties. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided that there are no legal retention obligations to the contrary.
    
    Further information about OTRS data protection can be found at: https://otrs.com/gdpr/.
    
    
12. Fraud Prevention and Detection To prevent and detect fraud, by agreeing to the privacy policy in our online shop or by providing your email address by phone, you consent to the collection, processing, and use of the personal data listed below for fraud detection and prevention through profile tracking. Fraud affects everyone, and to prevent such cases, we will attempt to detect and manage them. To do so, we collect and store data when you visit our online shop. This includes:
    
    Contract-related data: purchase items, names, billing and delivery addresses, email addresses, payment method, and shipping method. Device profile data: hardware and software information about your device, such as browser language settings or operating system.
    
    Data collected via the HTTP protocol: e.g., cookies stored on your device, which allow us to recognize your devices on future visits. If indications of misuse are detected, an automated check is carried out.
    
    In case of suspected abuse, an SVB employee reviews the evaluation and underlying evidence. If a contract is rejected, you will be informed and, upon request, provided with the essential reasons for the decision. Your consent also includes the possibility that your device may be recognised on future visits to the online shop to automatically check for indications of fraud. Your online profile data is used exclusively by SVB for fraud detection and prevention.
    
    You may revoke your consent at any time with effect for the future.
    
    Email: [email protected] / Ph.: +49 421 57 29 0 550
    
    This data is required for security reasons. Please note that revoking consent will prevent further use of the online shop.
13. SMS and WhatsApp Marketing With your consent, we may send SMS or WhatsApp messages containing information about new products, brands, and services offered by SVB, as well as other marketing activities. This may also include SVB’s own informational and promotional purposes or offers within the watersports sector, such as an annual donation appeal for the DGzRS, information about new boats from various manufacturers or shipyards, boating insurance topics, marina information, and similar content. Such messages are sent only if you have given us your consent, which is obtained via a separate consent using the double opt-in procedure. We process your personal data, such as phone numbers and chat histories, to send targeted marketing messages and offers. Your data will be used only for SMS and WhatsApp marketing and will not be shared with third parties, except as required for contract fulfillment or to protect our legitimate interests. If you are an existing SVB customer, we may inform you by SMS about similar products and services related to goods you have already purchased from us, based on the legal basis of Section 7(3) of the German Act Against Unfair Competition (UWG).
    
    You have the right to object to or delete your data at any time using the contact details:
    
    Email: [email protected] / Ph.: +49 421 57 29 0 550
    
    Legal Basis:
    Where data processing for the purposes described above is carried out on the basis of your consent, the legal basis is Article 6(1)(a) GDPR (consent) in conjunction with Section 7(3) of the German Act Against Unfair Competition (UWG).

SVB does not sell your personal or other data to third parties. You can rely on this.
However, under legal authority, we may forward your data to the following types of companies to provide essential services and fulfill your purchase contract:

• Delivery and logistics companies: responsible for securely delivering purchases and catalog orders (parcel/shipping providers, freight forwarders, dialog marketing/letter shops)
• Manufacturers/brand partners: who handle direct shipping (drop-shipping) or direct returns/warranty processing, where applicable
• Payment service providers: for processing payments and, if necessary, refunds
• Credit reporting and fraud prevention entities: including credit checks, debt collection, and law enforcement agencies
• Data disposal companies: for secure destruction of records and media after legally required retention periods

The recipients may use the data only for fulfilling their specific tasks. Any other use of the information is not permitted

We store your data as long as required for the respective purpose: While you have an account with us or as long as we need your data to provide services While you are in contact with customer service, only as long as support-related reports are necessary

Where required to comply with legal, tax, or regulatory obligations, resolve disputes, or prevent fraud and misuse, some data may be retained even after account closure.

For certain data required to process purchase contracts and subject to tax retention obligations (e.g., accounting records), the retention period is at least 10 years. During this period, the processing of your data is restricted. Retention begins at the end of the calendar year in which the offer was made or the contract fulfilled. Please note that manufacturers involved in direct shipping or returns may process the transmitted data according to their own legal retention requirements. Where manufacturers are independently responsible under data protection law, their privacy notices also apply.

PDF by mail or Fax

You have the following rights regarding your data with the SVB:

Objection to Advertising
You may object at any time to the use of your data for advertising purposes without incurring any costs other than the transmission costs according to the basic tariffs. The contact details provided below are available for this purpose.

Withdrawal of consent
You may revoke your consent to the processing of personal data at any time with effect for the future. Please note that revocation may require you to re-enter your data for future purchases.

Your Rights Regarding Your Personal Data:

• Right of access
• Right to rectification/correction: You can access, review, and change your personal data by logging into your “My SVB” account. Please update your personal data promptly if it has changed or is incorrect.
• Right to erasure or restriction of processing
• Right to object to processing
• Right to data portability
• Right to lodge a complaint with a supervisory authority

Right to object
You have the right to object at any time to the processing of your personal data. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims. This also applies to profiling based on these provisions. Your statutory rights to access, correct, or delete your personal data remain unaffected. If you wish to access your personal data or obtain information about any applicable fees in accordance with applicable law, please contact us using the contact details below. Please note that, under certain circumstances and in accordance with applicable law, we may refuse access or decline to correct or delete your personal data.

To exercise your rights, please contact our data protection officer:

E-Mail: [email protected] / Ph.: +49 421 57 29 0 550

We will process your requests promptly, free of charge, and inform you of the measures taken.

For the settlement of claims (e.g. transport damage) and in legal matters, we reserve the right to engage external companies or law firms. In this context, data will be exchanged solely for the purpose of processing the respective case in accordance with applicable legal provisions.

This privacy policy may be updated from time to time to reflect actual circumstances and changes in the legal framework. If these data protection provisions are amended or updated, we will inform you by email (provided your email address is known to us).